The Candid Eye

July 13, 2009

Goddess Lakshmi on meat Sandwich

Filed under: Advertising,Food,Hinduism — thecandideye @ 6:29 AM
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Burger King, which runs a global chain of hamburger fast food restaurants in more than 70 countries, has apologised for running an advertisement in Spain that offended the Hindus.

Image Courtesy - Hindu America foundation

Image Courtesy - Hindu America foundation

Earlier, HAF had demanded Burger King to remove the offensive advert,which hurt sentiments of billion hindus worldwide.The image of goddess Lakshmi is shown here,sitting atop of a meat sandwich and with a caption which says ‘A snack that’s sacred’ in Spanish.

This is not the first time that sacred symbols are mis used in this manner to denigrate them and in subtler way it says that Hindus and Hindu gods are a level below others.

Though Burger King has apologised for its act,the damage has been done already and it has done so keeping in mind its interests and business prospects.Whatever reason was told to issue such an advertisement is the same reason for its withdrawal of the advert.

Sources: RediffHAF

July 5, 2009

Ambient Advertising

Filed under: Advertising,Fun — thecandideye @ 6:29 AM
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Mario Marsicano, a NYC advertising account guy,runs childhood-inspired furnishings site,, home of cupcake seats, gummilights and Rubik’s Cube tables.From his write-up in mental_floss:

I’ve always found the best way to tell if I like a watch is to try it on. So these Big Pilot watches printed on German bus straps might have been a very effective way to get me in a buying mood. Then again, maybe they would only remind me of how late I was.


I’ve seen a few of these crosswalk ads, but this is my favorite. You know those stripes are always pretty filthy, so seeing one really bright line is sure to get your attention. At least that’s what Proctor & Gamble was hoping when they polished one stripe on German crosswalks, and decorated them with a Mr. Clean logo. Now let’s just hope no one was mesmerized enough to forget about the oncoming traffic.


You’re a visual arts school, and you want potential students to get in touch with their inner Picasso. Why not remind them that great ideas can happen anywhere? New York’s School of Visual Arts encouraged people to write down their thoughts by printing lined paper on everyday objects like restaurant napkins, sugar packets, and even toilet paper. Inspired concept plus clean design equals effective advertising.


Who doesn’t love watching someone get a pie in the face? Next to slipping on a banana peel, it’s probably the most classic physical comedy move there is. So these revolving door decals promoting Toronto’s comedy film festival were sure to get Canadians in a slapstick mood. Just imagine seeing your boss coming through that entrance.


If you were smoking in a designated smoking area and you saw this ceiling poster, depicting a funeral going on above your grave, do you think you might put out the butt? These morbid reminders, created by the Everest Brand Solutions agency of Mumbai, were meant to do just that. Then again, if you’re so desperate for a smoke that you can’t wait until you get outside, you might need more than a clever poster.


You’re looking for a nice sirloin or rib eye, and you jump back as you see a naked woman staring at you. That’s the reaction Luxembourg ad agency Mikado Publicis was looking for when they printed images of women inside food packaging and placed them in the meat sections of local super markets. The campaign was meant to drive awareness of human trafficking, with copy that reads, “If you pay a prostitute, you’re financing human trading…” That would get a shopper’s attention.


And this gets my personal first prize for funniest ambient effort. When I walk into a public restroom looking for a vacant urinal, my eyes usually don’t drift ten feet up the wall. This Spiderman III ad is hysterical, and it might have made me want to see the flick in theaters instead of waiting until the DVD came out. And it also proves that no space is off limits in the world of guerilla advertising.


July 4, 2009

Go Vegetarian

Filed under: Advertising,Food,Fun — thecandideye @ 6:29 AM
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Cool and funny posters on vegetarianism from

Go Vegetarian

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